Content marketing is simply a marketing strategy that builds strong relationship with the audiences by providing them quality content. Good examples of content marketing promote the brand and also drive traffic, not only through blogs or long write ups, but also through a content marketing infographic. Content marketing is often confused with advertising, SEM, social media or public relations which are nothing but channels to market your content. Many of these methods are promotional, rather than informational.
The best content marketing examples are the ones which focus on boosting inbound traffic and brand visibility. Your content should also generate increased links to your website, via a content marketing funnel. A good content strategy involves connecting with your potential clients through a steady flow of high quality content.