When your business has big news, whether it be a product release, new hire, or upcoming event, crafting a press release is an important marketing tool. A press release is a short, informative piece of writing that gets the word out about the latest development from your company. In addition to keeping the public up to date, a well-crafted press release can be picked up by journalists for further media coverage. But have you ever wondered how to write a press release? WriteWell provides you with press release formats and templates that can guide you through the process of writing your very own press release.
1. Think up a snappy headline
Just like any news story, a press release needs an attention-grabbing headline. A good headline should summarize the story but also compel your audience to want to read more.
2. Write Tight
No one reading your press release wants to slog through verbiage to get to the point. Explain the development, and why your reader should care, with concise language. This means using accessible wording to create short, straight-forward sentences and paragraphs.
3. Quotes are crucial
Getting a good quote from a relevant source can do a lot. If the quotes you include are solid and insightful, a journalist may use them in a story they write based on your press release. Your writing is sufficient for providing the who, what, when, and where; a good quote should address the why.
4. Quantify the significance
If you're citing a trend, demonstrating increased usership, talking about how sales are up, or anything else that can be quantified, attach a number to it. Statistics lend credibility and justification to any statement you can make in your press release.